Lisa Smith

Chief Operating Officer and Inspiring Travel Managing Director

Lisa Smith currently works for ITC as Chief Operating Officer and Inspiring Travel Managing Director. Lisa joined ITC in 2020, bringing with her a wealth of experience from an extensive career in the travel industry. Having held senior roles across a diverse range of travel businesses for over 15 years, Lisa has been responsible for developing sales, customer service and operations transformations with strategies that impacted real change across businesses.

Prior to working with ITC, Lisa held the roles of UK Managing Director at Key Travel; Global Customer Experience Director and Operations Director at dnata Travel Group; and Operations Director at Gold Medal Travel & Travel2.

Lisa joined as Operations Director in Thomas Cook Scheduled Business in 2010 and worked through various company mergers and acquisitions. During this this time, Lisa led multi-million-pound improvements across operations, redesigned customer service structures and increased conversion performance.

Lisa has a genuine passion for travel, with many of her favourite memories being based in her time working overseas helping her customers in-resort. At ITC, Lisa is driven by a passion for providing the best level of service for clients.