Our Charities
Across the ITC group, we give back through supporting a number of charitable organisations.
Alzheimer’s Research UK
Alzheimer’s Research UK is the leading research charity for dementia, generating awareness of the disease and its causes, as well as funding innovate scientific projects aimed at developing cures, treatments and methods of prevention for the condition.
As ITC’s chosen charity for 2024, ITC staff will be hosting and taking part in various fundraising events across the year in support of Alzheimer’s Research UK.
Between 26 – 29 Sept, staff from three of our ITC group brands will cycle 300 miles between our main hubs of London, Bristol, and Chester. Read more and donate at the link below.
Money for Madagascar
Every Madagascar holiday Rainbow creates helps to make a difference. Through our long-standing partnership with Money for Madagascar, we make a donation for every booking, supporting projects that protect the island’s extraordinary wildlife and biodiversity while helping local communities thrive.
Our latest donation, made in January 2025, totalled £7,444.32, with part of the contribution boosted through the ‘Big Give Christmas Challenge’.
Image credit: Money for Madagascar
Uthando
Rainbow makes a donation for every South Africa booking to Uthando.
Our partnership with the non-profit and Fair Trade in Tourism organisation supports inspiring community projects, including the Isiseko Educare Centre, which provides education and care for vulnerable and underprivileged children.
Between January and December 2025, our donations totalled just over £2,000.
Image credit: Uthando
The LATA Foundation
Travel has the power to create lasting positive change. That’s why we make a donation to The LATA Foundation for every Latin America holiday booked through Rainbow, supporting projects that enrich communities, expand opportunities for young people and help conserve the region’s extraordinary wildlife.
Image credit: The LATA Foundation
Travel for Impact
Our support for Travel for Impact helps local organisations build stronger, more sustainable futures. Through selected Rainbow holidays to Botswana, we make a donation that contributes to community projects such as Polokong, where local people receive daily meals, personal care and ongoing support.
Image credit: Stuart James Arnold and Travel for Impact
Orangutan Appeal UK
Working with Orangutan Appeal UK, Regent supports Sepilok Rehabilitation Centre near Sandakan in Borneo. The centre helps to rehabilitate and propagate the endangered orangutan population with a staged wild release programme.
For every Borneo booking made through Regent, we adopt our chosen Sepilok juvenile orangutan, Gelison, in the client names for a year. This donation contributes to the important work being done at Sepilok.
Pack for a Purpose
ITC supports Pack for a Purpose, a charity established to encourage direct contributions to worthy causes around the world. Their goal is to assist travellers who wish to extend their generosity to local communities by advising on specific projects and charities in their destination of choice and the equipment they may urgently need. Supplies can be as simple as pencils and notebooks, which can be packed in a suitcase when visiting, and dropped off with the organisations ground agents.