Retention Assistant (12 months maternity cover)

Job Purpose

To drive repeat leads by implementing the retention strategies across ITC, Regent and Rainbow, with a focus on continuously developing the customer touchpoint journey.

Key Responsibilities

• Interrogate transactional data via the Single Customer View platform and non-transactional data from research to identify and scale opportunities to improve customer retention
• Develop and execute programmes to relevant customer segments (including but not limited to new, active, lapsing, lapsed and non-booking segments)
• Advise on best customer segments to target in both DM and email activity, and accurately select the data from the Single Customer View
• Analyse customer journeys (including both marketing and sales stages) and create new and/or alternatives touchpoints to drive both leads and conversion
• Develop, execute, evaluate and continuously improve automated email campaigns to drive lead generation and/or aid sales conversion and/or nurture customer relationships
• Work closely with the Digital Acquisition team and share key customer insights, to aid the team in acquiring new customers
• Be proactive in working positively and effectively across the wider marketing team and other functions across the business

About you

• Basic experience of using a Single Customer View
• Experience in customer retention work, with an understanding of customer lifecycle touchpoints
• Curious and passionate about customer behaviour
• Experience in email marketing and digital marketing roles, with an understanding of email marketing principles, best practices, and metrics
• Meticulous attention to detail with good time-management and organisational skills

This is a maternity cover contract, expected to last 12 months, working full time 9am-5:30pm Monday to Friday, based at our Chester office. The role offers hybrid working, with a requirement to spend at least 60% of your time in the office.

There are many benefits to being part of the team at ITC Travel Group, some of these are:

• Holiday allowance starting at 25 days plus bank holidays, increasing with length of service
• Hybrid and flexible working opportunities
• Paid volunteering days
• Ongoing training and development including overseas educational trips
• Access to discounts and offers on your own holidays
• Enhanced family friendly benefits
• Plus more!

We also really value our culture and you can read more about this in our own Culture Deck

How to apply

If you possess the experience, attitude and passion to make a real difference to our business, then please apply below.