Digital Acquisition Manager

Job Purpose

The purpose of the role is to lead and execute the digital acquisition (SEO, PPC, Social Media, Affiliates) plan, ensuring that digital channels are continually developed across all brands within the group to maximise new customer leads and achieving budgeted cost of acquisition. The right candidate will have digital marketing experience at management level, in-depth knowledge of analytics packages and have extensive knowledge of search engine marketing, social platforms and affiliate programmes.

Key Responsibilities

• Create, execute and adapt the digital marketing plan, including but not limited to the following channels: PPC, SEO, Affiliates, Social Media Advertising and Display.
• Lead and support the strategy on Retargeting, Prospecting and other programmatic campaigns.
• Lead on customer acquisition strategy, using digital channels to generate new customers for the business
• Propose and manage the overall annual Digital marketing budget, overseeing spend across all channels and ensuring all digital campaigns are delivered on-time and within budget, whilst meeting agreed KPIs, CPCs, targets

This role is based in our Chester office, with hybrid working available and is full time. Our working hours are Monday – Friday 9am – 5:30pm.

There are many benefits to being part of the team at ITC Travel Group, some of these are:

• Holiday allowance starting at 25 days plus bank holidays, increasing with length of service
• Hybrid and flexible working opportunities
• Paid volunteering days
• Ongoing training and development including overseas educational trips
• Access to discounts and offers on your own holidays
• Enhanced family friendly benefits
• Plus more!

We also really value our culture and you can read more about this in our own Culture Deck

How to apply

If you possess the experience, attitude and passion to make a real difference to our business, then please apply below.