Organic Growth & SEO Specialist

Job Purpose

Responsible for developing and executing SEO strategies across multiple websites covering destination content, travel experiences, and inspirational travel planning content. The Organic Growth & SEO Specialist focuses on increasing visibility for high intent travel searches, improving organic traffic quality and supporting the generation of qualified enquiries and bookings. This role will also play a key part in shaping our AI search strategy and how we optimise for great performance in AI and LLM’s.

Key Job Responsibilities

• Develop and execute SEO and keyword strategies across multiple travel brands and websites
• Conduct technical audits to identify issues affecting crawlability, indexing and performance
• Work with development teams to implement technical SEO improvements
• Optimise destination pages, travel guides and landing pages to improve search visibility and engagement
• Implement internal linking strategies to strengthen site architecture and topical authority
• Track keyword rankings, organic traffic, engagement, and enquiry performance and work closely with paid search and marketing teams to align organic and paid search strategies
• Support the development of destination content, editorial features and travel inspiration content

This is a full-time position working Monday to Friday, 9:00am – 5:30pm, based at our Chester office. The role offers hybrid working, with a requirement to spend at least 60% of your time in the office, mandatory days being Tuesday, Wednesday, Thursday.

There are many benefits to being part of the team at ITC Travel Group, some of these are:

• Holiday allowance starting at 25 days plus bank holidays, increasing with length of service
• Hybrid and flexible working opportunities
• Paid volunteering days
• Ongoing training and development including overseas educational trips
• Access to discounts and offers on your own holidays
• Enhanced family friendly benefits
• Plus more!

We also really value our culture and you can read more about this in our own Culture Deck.

How to apply

If you possess the experience, attitude and passion to make a real difference to our business, then please apply below.