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Digital Conversion Manager

Job Purpose

The purpose of the role is to improve the conversion rate of the Inspiring, Spectate, Rainbow and Regent websites to maximise lead generation performance, as well as working in collaboration with the retention, digital marketing, content, customer insight and web development teams to ensure all customer behaviours are considered. The right candidate will need to have worked in a conversion rate optimisation role or similar and have experience conducting usability studies, A/B testing and an analytical and data-driven mindset.

Key Responsibilities

  • Regularly review the user experience to identify opportunities to improve the end-to-end customer journey
  • Conduct segment and scenario led usability studies to create actionable insights leading to improvements in site performance, including user surveys, usability testing, customer feedback analysis and hosting customer focus groups
  • Regularly share findings and actions from research studies with key stakeholders across the business, with commercial impacts against KPIs
  • Propose and implement in collaboration with the Web & IT teams, insight led technical site developments to improve conversion rate

This role is based in our Chester office, with hybrid working available and is full time. Our working hours are Monday – Friday 9am – 5:30pm.

There are many benefits to being part of the team at ITC Travel Group, some of these are:

  • Holiday allowance starting at 25 days plus bank holidays, increasing with length of service
  • Hybrid and flexible working opportunities
  • Paid volunteering days
  • Ongoing training and development including overseas educational trips
  • Access to discounts and offers on your own holidays
  • Enhanced family friendly benefits
  • Plus more!

We also really value our culture and you can read more about this in our own Culture Deck.

How to apply

If you possess the experience, attitude and passion to make a real difference to our business, then please apply below.

Apply
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